Hase Bikes · 2023–2026
Four years, one connected growth system.
From sales coaching and international sales leadership to a company-wide CRM rollout and predictable lead generation.
The challenge
A German bicycle manufacturer needed to secure sales in a declining market while rebuilding sales, data, and demand generation for the long term.
Henrik's role
Henrik began as a sales consultant, then led international sales for one year, and later took responsibility for CRM, metrics, NPS, and performance marketing.
Hase Bikes · 2023–2026
Sales, data, and demand. Connected by design.
Sales coaching, international sales leadership, HubSpot, and performance marketing became one connected system. Each step built on the work before it.
What I did
Responsibility beyond one tactic.
- Sales coaching and offer development
- Team and partner development
- HubSpot implementation and automation
- Dashboards, NPS, and full-funnel tracking
- Google and Meta campaigns
The journey
Stabilize sales
Trade shows, proactive sales, and the purchasing journey were refocused in a difficult market.
- Coaching the complete sales team
- Trade-show strategy
- Purchasing-process improvement
- Focus on the strongest and new offers
Lead international sales
Henrik took over sales direction for one year. The company returned to growth after two declining years.
- Digital sales channel and online shop
- Team restructuring
- Proactive sales campaigns
- Development of major partnerships
- Foundation for CRM-based sales
Roll out HubSpot company-wide
The CRM was implemented for four departments and 32 team members. The first usable version launched after eight weeks.
- Requirements engineering
- Early launch and continuous iteration
- 81 automated workflows
- Complete software switch in the responsible team
Make performance and demand predictable
Customer satisfaction, advertising performance, and the path from first touch to customer became measurable for the first time.
- CRM dashboards and key metrics
- NPS surveys
- Meta and Google campaigns
- First-touch-to-customer tracking
- Clean advertising attribution in the CRM
What it created
Individual improvements became one connected system for demand, customer data, teamwork, and sales.
20 minutes.No pitch. Good coffee.
A relaxed conversation to find out where the strongest growth opportunity may be hiding.