All cases
Voguz Agency × Mike Tyson · Meet & Greet · Offenbach
More than 1,000 initiated checkouts in three weeks.
Performance advertising for ticket sales for a Mike Tyson Meet & Greet gala dinner in Offenbach, Germany.
The challenge
Voguz Agency needed to sell tickets for an exclusive Mike Tyson Meet & Greet within a short campaign window and measure every step through to checkout.
Henrik's role
Henrik was responsible for ad creation, ongoing campaign management, and tracking through to the initiate-checkout event.
What I did
Responsibility beyond one tactic.
- Ad creation
- Ongoing ad management
- Tracking through to initiate checkout
The journey
Build the campaign and measurement
The creative, campaign structure, and checkout tracking were connected around ticket sales.
- Ad creation
- Campaign launch
- Tracking through to initiate checkout
Turn reach into ticket interest
Ongoing management generated more than 1,000 initiated checkouts at a low cost per click and checkout start.
- Ongoing ad management
- Budget and performance control
- Optimization using checkout data
What it created
In three weeks, the campaign generated more than 1,000 measurable checkout starts for the Meet & Greet—at less than €3 per start and less than €0.20 per click.
Connected servicesOnline Advertising
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