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Risq Media · 2020–2024
Build and lead a performance agency.
From founding the company through e-commerce campaigns and brand launches to selling it in 2024.
The challenge
Risq Media needed to build complete performance systems—offer, creative, tracking, and ongoing management—for different business models.
Henrik's role
Henrik founded the company, led it for three years, and sold it in 2024. He was responsible for strategy, ad production, tracking, and campaign management.
What I did
Responsibility beyond one tactic.
- Company building and leadership
- Performance-marketing strategy
- Ad production and tracking
- E-commerce and brand launches
- Campaign and budget management
The journey
Build, deliver, sell
Risq Media delivered performance campaigns and complete digital sales journeys for a range of brands.
- 1,000 webinar registrations for Elmar Rassi
- Long-term performance-marketing support
- Launch of the Inspired Tea brand
- E-commerce campaigns from creative to tracking
Selected brands
What it created
The agency connected entrepreneurial responsibility with hands-on campaign delivery and was sold in 2024.
20 minutes.No pitch. Good coffee.
A relaxed conversation to find out where the strongest growth opportunity may be hiding.